The opportunities for shopping tourism, the ecological tourism routes and other attractions make Veliko Tarnovo a popular destination for Romanian tourists.

One of the most popular attractions for foreign tourists is the audio-visual spectacle “Sound and light”.

Tourists also expressed great interest in the presentation of Veliko Tarnovo at the international tourism market Romexpo in Romania. The presentation put an emphasis on the cultural and historical heritage of the city.

Romanian tourists are mostly interested in opportunities for family weekends, shopping tours and club events.