The national agency for tourism organized the presentation of Bulgaria for the tenth time at the international tourism market Holiday World Show in Dublin, Ireland. The expo wil took place between January 23rd – 25th 2009.

The stall of Bulgaria took up 24 square metres. The main company behind the Bulgarian stall this year was “Tural G” EOOD. The main message to visitors was “Bulgaria – the Nature welcomes you”. For the days opened to the mass public, the Bulgarian stall had a lottery organized.