The long awaited introduction of the magazine Vice to the Bulgarian market is now a fact. It will be distributed monthly at 200 locations in the bigger cities in Bulgaria. During the summer, Vice will be at the seaside, and during the winter, it will go snowboarding at Bansko or Borovets.

On April 29th, Vice will have it’s launch party at the “4th km. Party Center”. The party will be free for all. Several stars than need no introduction will entertain the audience. Confirmed performers include Daddy G from Massive Attack, Krafty Kuts and Louie Austin.

In it’s first issue, Vice meets interesting personas from Sofia and discusses with them if they need an alternative urban environment.