The International Plovdiv Fair is going to broadcast its own TV business centered program after the deal to purchase the TV channel “Evrokom Bulgaria” becomes final.

The idea is for the new TV to become a news media with focus on business topics and to also air advertisements with preferential rates for companies, which are exhibitors at the Fair.

The news studios are going to be located in Sofia, according to the Fair’s Executive Director Georgi Gergov. Gergov declined to offer any comments on the price of the deal, which is rumored to be in the vicinity of BGN 3 M, but stated that the price was going to be announced officially in the upcoming week.

The Fair has acquired 100% of the shares of “Evrokom Bulgaria”, which broadcasts in the entire country via satellite cable. A while ago Grisha Ganchev purchased 51% of the TV channel, but later backed off from the deal.

The news and the discussion programs are going to feature the best experts from different areas to offer to the viewers market forecasts, advice and analysis.