100 cosmetic firms from whole Europe are going to participate on the Italian festival of beauty in Plovdiv this week.

It is the 12th edition of the festival and it is going to last from 30th October to 2nd November.

Elite hairdressers and fashion stylists from Italy, Greece and Bulgaria will be showing revolutionary techniques and products for beautification.

On the festival will also be introduced the clothing collections of young Bulgarian stylists.

The visitors of the festival will be able to buy different products and fashion magazines.